BHS #5: Who Should Work With Me In 2025

Brandon Fluharty

November 27, 2024

⚡️ Today’s level up ⚡️

Today’s edition continues the behind-the-scenes look at the building and launching of The Purposeful Performer, my productized service for 2025. I will share more details on how it works and who is best served for using it.

Let’s go!

Read time: <5 minutes

This is edition #5 of the Behind-the-Scenes Breakdown of The Purposeful Performer, my productized service offering for 2025.

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Rounding out 2024

I remember some years charging full steam ahead during year's end to get deals done—some even taking me until the evening of December 31st. Other years were more tranquil as I made transitions from one role to the next, whether it was moving from Enterprise to Strategic Accounts or from the corporate world to becoming a business owner.

No matter the situation, one thing is clear—we operate in cycles.

I’m convinced that managing these cycles more mindfully is a path to a more profitable future, no matter how you define “profits” (earning higher revenue/income, doing more hard things, having fun with your work, winning opportunities that make you proud, making a real impact with as many people as possible, having the time to explore the world and grow, sharing memorable moments with people that matter…).

A mainstay for me has always been taking time to reflect back on the previous year before getting ready for the year ahead.

I've used various models like this one, but regardless of which approach you choose, I recommend taking the time to actually do it. The quiet (business) time of the holiday season provides a perfect opportunity to dedicate a few Pomodoro cycles to deep reflection. Without this intentional pause, you risk being swept up in the chaotic cycles of business, life, and society—where you have no meaningful say in shaping the rules that govern them.

In this state, you’re simply hanging on for dear life, not driving the car.

“When you make a business, you’re making a little world where you control the laws. It doesn’t matter how things are done everywhere else. In your little world, you can make it like it should be. –Dan Sivers (Anything You Want: 40 lessons for a new kind of entrepreneur)

For me, the main point is always questioning why I did something so that I can get more focused on three specific areas:

Do more of the good stuff (if it brings success + satisfaction)
Eliminate the bad stuff through deletion, delegation, automation, or outsourcing (if it doesn’t serve me or others I care about)
Improve the important stuff (if it is a part of my craft and an area I wish to master)

On my search to finding a harmony between helping others on their journey and creating a space of gratitude, peace, growth, and exploration in my own life, I have realized simplicity needs to be at the heart of my Mission.

So this edition is designed with two simple goals in mind:

Remind and encourage you to complete your own annual review.
Lay out the details on our journey ahead.
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In case you need to catch up, I’ve been incorporating a behind-the-scenes look of what I’m building and launching in 2025 to help you on your own journey:

The platform for becoming a Purposeful Performer

Last week, I outlined the quarterly learning blocks and weekly email rotation that will help keep you on track.

Let me expand on what you'll receive each week and how it builds upon the in-depth newsletter you've been receiving from me so far. To help everyone learn effectively and consistently—especially neurodivergent performers, like me—we'll use proven techniques from research in design, learning, behavior change, and habit formation.

Structured progression

Each Wednesday morning, you’ll receive an email in your inbox relating to the current learning block (i.e. “Design A World-Class Buying Experience”). The email will have a specific format for that particular week (i.e. week 2 of each month will always deliver a Playbook).

Multi-sensory modalities

Each edition will contain, but not be limited to, written word. We will also deliver clear visuals, audio versions (like this one), and even videos in some of them.

Personalized learning path

Self-autonomy will be at the heart of the journey, but as you’ll see next week, I’ll offer additional tiers to support the right type of platform for you (some with group connection and another with 1:1 coaching with me). We'll anchor everything to universal frameworks, principles, and terminology that everyone can use. You'll receive a personal mini-mission each week to earn points for completion. While these mini-missions are small weekly steps, they build toward your larger, transformative goals for the quarter and year. You’ll be asked to build, track, and score yourself each week in Notion (a free platform).

Gamification (the right way)

The most important scoreboard is the one you keep with yourself. While we won't focus heavily on competitive rankings (though the group platform may include some friendly competition), you'll engage with quizzes, challenges, and targeted actions—all designed to help you implement each aspect of the system into your workflow.

By way of example, here’s a glimpse of the personal scorecard we’ll be using:

As I’ll unpack next week, you’ll be provided with tools and incentives to collect points, mostly because you’ll see and feel the results in your performance, but also to keep you accountable to the overall mission of becoming a Purposeful Performer.

Who is the right fit?

I’ll get into the various tiers and pricing next week, but to ensure that I deliver on the collective mission of helping revenue generators use their sales career as an accelerator to fully owning their calendars, I have a bold target and guarantee for everyone who signs up:

Double what you earn in your base salary or your money back.

So for example, if you earn a base salary of $150K, I will guarantee, if you follow the system, you’ll earn at least $150K in additional variable income (i.e. commissions) for the year, taking your total take home pay to at least $300K for the year.

This is an ambitious project, but with the right people on board and consistent work through the system, and completion of the challenges and missions, I am confident in standing by this collective goal.

I feel assured that anyone who signs up will be committed to working through the system diligently, but in full transparency, anyone requesting a money-back refund at the end of the program will be asked for:

2024 and 2025 W2s
Scorecard

So who exactly is the right fit for this paid program?

This is another universal framework we’ll be using to guide your path as a Purposeful Performer, and one you’ve likely seen from me already (many times).

To be as effective as possible in delivering the best learning experience and ensuring consistent results for performers, I am recommending that only those in Level II of their journey sign up for one of the paid platforms.

Who exactly is a Level II performer?

You have at least a decade of sales experience
You have a base salary of at least $100K (doesn’t have to be USD) with a variable comp component on top of that (i.e. commissions)
You have the ability to control at least 60% of your calendar
You ideally work in Enterprise or Strategic Accounts
You ideally work in SaaS (much of the curriculum will revolve around SaaS operations)
You want to exit the corporate world to pursue your own thing within the next 10 years

Once we build a solid foundation in the middle, it will be easier to expand out to Level I and III performers from there in 2026 and beyond. If you have any questions about any of this, just reply to this email and ask away.

Next week, I’ll unpack the various tiers and pricing so you can begin thinking about the right option for you. See you then!

P.S. Sneak peak at the design process

The design of The Purposeful Performer is underway. Check out the mood board shared with the designer and here are some early sketches of the logo.

Appreciate your support!