BHS #8: How The Purposeful Performer Is Designed To Help You

Brandon Fluharty

December 17, 2025

⚡️ Today’s level up ⚡️

Today’s edition continues the behind-the-scenes look at the building and launching of The Purposeful Performer, my productized service for 2025.

Today, I'm sharing a glimpse of the platform and some key features I’m excited about. These features are thoughtfully designed to integrate within your workflow and transform your work into play.

Let’s go!

Read time: <5 minutes

This is edition #8 of the Behind-the-Scenes Breakdown of The Purposeful Performer.

Forwarded this email or discovered it on the web? Subscribe to get on the VIP list

Digital product design

I started teasing the “product boxes” on my LinkedIn profile this week. I think the designer, Michael, did a nice job with them. We also tweaked the P’s of the logo to have subtle hexagon shapes, which we feel give it a more iconic look rather than traditional text.

*The Purposeful Performer, Level II, Volume I: Empowerment*

*Learning Path 1: Create A High-Performance Operating Rhythm*

*Learning Path 2: Design A World-Class Buying Experience*

*Learning Path 3: Manage Your Pipeline Like An Innovative Startup*

*Learning Path 4: Take Full Ownership Of Your Personal Brand*

In case it’s not apparent, there is no physical product. These designs are simply an attempt to bring to life the “service as a product.” Everything will be housed in a digital platform you can access from anywhere with an internet connection.

Navigation

When you enter the site, the navigation bar has been purposefully designed to help you get what you want and need:

Get started: This is your starting point with a quick primer on navigating the platform and getting the most out of it. It will also contain all four Learning Paths and each weekly lesson within each one (12 - 13 per path).
The Colony: This is the complete digital library. It will contain free content for everyone and premium content for members.
The Honeycomb: This area will house “extras” where you can dive deeper into the Purposeful Performance philosophy and lifestyle and some other sweet nectar and goodies.

Multimodal learning

Every lesson, playbook, guide, and breakdown will include both audio and visual learning so you can read, study, and apply the learning at your desk or listen while on the go.

At the end of each lesson or edition, you will be encouraged to join the conversation and explore more helpful content.

Mobile app

Speaking of on-the-go, there will be a seamless way to download the mobile app with one tap once you open the site on your phone—just like magic!

I've even gotten my home screen designed with all the right apps and widgets I'll need (I'll suggest and offer assistance for you to do the same).

*Recommend redesigning your phone's home screen to get the most from it*

Easy log-in and support

You’ll bee (sorry, I couldn’t help myself) able to create a password or have one sent to you via a Magic link once you sign up. Plus, you’ll be able to manage your annual membership and turn on notifications from the menu.

Taking advantage of the promo period (Jan 1 - 5)

Thank you to all who filled out the 90-second survey to cut to the head of the line to access the limited spots for promo pricing on launch day (January 1st). Of those who have completed it so far, we got the following results:

Tier 1 (100 spots): 43%
Tier 2 (50 spots): 44% (the most popular choice)
Tier 3 (25 spots): 13%

*Promo pricing stops on January 5th (or until all promo spots are taken)*

I’ve spoken with a handful of leaders, too, and you can gift a membership to anyone on your team (there is no team discount).

Purchase one for yourself or gift a membership
‍

We’re almost there… See you next week (for the final edition)!