Hustle Culture?
I’m Burning
It Down.

Here’s my story

I started my journey in 2003 when I entered the workforce as a socially anxious introvert.

I snagged my first dedicated sales role as an Account Manager in 2006 – flooded by the chaos, fears, and doubts of trying to sell in an extroverted world.

Over the years though, I managed to climb the ranks from SMB, to Mid-Market, to Enterprise sales.

In 2018, I came into my element when I became a strategic SaaS seller with the most innovative Artificial Intelligence company on the planet (as awarded by Fast Company), and in less than four years, I sold over $50M in new business by closing transformation deals with the world’s largest brands.

In 2019, I entered the coveted 7 figure annual earners club for the first time. I did it 3 years in a row before retiring from the corporate world at age 42 in 2022.

Read My Full Story

These results came about, not so much by focusing on specific sales techniques, tactics, and “hacks,” but more through designing and developing a unique way to operate consistently at an elite level.

This wasn’t always the case.

Like so many in SaaS sales, I fell into the trap of needing to hustle and grind to get to the top. And then once I got to the top, I had to do it all over again, month after month, quarter after quarter, and year after year.

That led to a vicious cycle of frustration, health issues, and burnout. It got so bad that I landed in the hospital in my early 30s due to a mini-stroke from overworking. Plus, I was stalling my earnings at $200K per year.

It wasn’t until I completely redesigned my work and life with more intentional integration that I found sustainable results and satisfaction.

The catalyst to changing the way I operated was adopting a “Human First” approach using design thinking principles. That helped me shift from an activity-based approach to an impact-based approach.

Today, I use my role as a digital creator to deliver contentcommunity, and connections that help Purpose-Curious™ SaaS sellers learn from my successes and failures.

All of this is driven by my personal thrive system across three focus areas: Think, Operate, and Craft (TOC for short).

Definition: Purpose-Curious™

pur·pose cu·ri·ous

Eager to know or learn the reason for which something is done or created in order to thrive.

If this is you, I look forward to our journey together!

These results came about, not so much by focusing on specific sales techniques, tactics, and “hacks,” but more through designing and developing a unique way to operate consistently at an elite level.

This wasn’t always the case.

Like so many in SaaS sales, I fell into the trap of needing to hustle and grind to get to the top. And then once I got to the top, I had to do it all over again, month after month, quarter after quarter, and year after year.

That led to a vicious cycle of frustration, health issues, and burnout. It got so bad that I landed in the hospital in my early 30s due to a mini-stroke from overworking. Plus, I was stalling my earnings at $200K per year.

It wasn’t until I completely redesigned my work and life with more intentional integration that I found sustainable results and satisfaction.

The catalyst to changing the way I operated was adopting a “Human First” approach using design thinking principles. That helped me shift from an activity-based approach to an impact-based approach.

Today, I use my role as a digital creator to deliver content, community, and connections that help Purpose-Curious™ SaaS sellers learn from my successes and failures.

All of this is driven by my personal thrive system across three focus areas: Think, Operate, and Craft (TOC for short).

Definition: Purpose-Curious™

pur·pose cu·ri·ous

Eager to know or learn the reason for which something is done or created in order to thrive.

If this is you, I look forward to our journey together!

Don’t Cap Your Potential by

Overworking Yourself

For generations, sellers have been told we
could earn outrageous income,
but most did not realize the hidden costs to
our wellbeing…

We No Longer Need
to Compromise

Let’s light a match to hustle culture and do this our way.

Here’s How You Can Develop a Sustainable Approach to Thrive on Your Terms

Thinking

The Hierarchy of Elite Performance

For Purpose-Curious™ SaaS Sellers

THINK
Stop letting limiting beliefs hold you back

Improve your strategic thinking, enhance your awareness, and overcome limiting beliefs as an Empowered Thinker.

 

Operating

The Hierarchy of Elite Performance

For Purpose-Curious™ SaaS Sellers

OPERATE
Break free of the grind to sustain success and satisfaction

Develop your personal operating system to thrive in a chaotic and distracted world so you can live a life full of intention and own your future as an Optimized Operator.

Selling

The Hierarchy of Elite Performance

For Purpose-Curious™ SaaS Sellers

CRAFT
Ditch transactions and close transformations

Apply design thinking principles to creatively win large CX (Customer Experience) transformation deals with new enterprise logos as a Strategic Seller.

Hustle Doesn’t Work

I’ve been where you are. I found myself
stuck, forcing myself to constantly grind as
a SaaS seller — and it wasn’t sustainable.

I earned 7 figures in SaaS sales once
I stopped playing by others’ rules and
started designing my own.

Reframe The Way You Think

If you’re not being intentional with your
thoughts (and actions), you’re setting yourself up 
to grind harder with little return.

Through managing your TEMPR: Time, Energy, Motivation, Priorities, and Right Focus, you can actualize your potential.

Optimize How You Operate

If you’re meeting quota, but your health
is in the gutter, you’re doing it wrong.

Establish a solid personal operating system
by instilling PREP: Plan, Rest, Effort, and Perform
to benefit your most important stakeholder — you.

Elevate Your Craft

What if your brilliance unlocked new
opportunities you’ve been missing
in plain sight.

By cultivating DFC: Discipline, Flexibility,
and Curiosity, you can hone your craft to become
a million dollar earner in SaaS sales while spending
less time on low value activity, and more on making an impact.

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